Tag Archives: social networking

Twitter-Where Art Thou?

It always baffles me when I see a company website that does not have a twitter account. That’s so much additional exposure lost, yet I see this again and again on Australian websites. Let’s face it people, Australians don’t like Twitter. I can say this with certainty, having heard it said repeatedly at:

1. University (UNSW): My media lectures bring up this deficiency whenever they have the chance saying something like “But of course no one in Australia really uses Twitter” with a  condescending snicker of  disapproval. (UNSW of course has Twitter)

2. Journalists: Annabel Crabb (writing for ABC’s The Drum) and Julie Posetti have both bagged out other journalists for being caveman-like in their ignorance about new media and especially Twitter.

3. People @ TCO (where I intern): When I timidly suggested that they use Twitter to promote their clients, they shook their heads sadly and told me it would never work. It wouldn’t be worth it. “People don’t really use Twitter in Australia”.

I was doing a news story on climate change (why, why,why the hell did I pick that twisted spiderweb as a topic??) and saw that both companies I interviewed for the story didn’t have a Twitter account. I think of it as an opportunity lost, even if not many individuals use Twitter. Companies should still do everything they can to get exposure for their services. Have a look;

Company #1: CO2 Australia: is a carbon offsetting service for companies. Has a blog, yet no Twitter. I would rather look at Twitter than read a long blog entry. Especially if the company is new to me.  Especially if I am another company that HAS Twitter and I am looking at CO2’s services.

Company #2: Get Up! Australia: is a grassroots NGO. Their goal is to hold governments accountable for their policies. And have heaps of ppl join up. No Twitter though.

To me its simple. Yes not many people here use Twitter. Or they have an account and don’t log on (most of my friends are like that). But all people search for services online at one time or another. If they see that little ‘join us on twitter’ thing on the page often enough, they might just do that. And companies might just benefit. Like they do in America.

Everyone wins. So use the damn thing.

Here’s a quick video about why Twitter matters. This dude is way better at explaining it than I am

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Filed under communication, digital media, digital technology, social media, strategy, Uncategorized

Social Media Analyst- A Brand New Job on the Market

At one of my media lectures the term “social media analyst” innocently uttered by a media savy lecturer (Kate Crawford) floated around the class, causing confusion and chaos. Most people had never heard the term. Some (like me) have, but were left with only a vague idea of what it means. One girl said she was working as one.

It’s not surprising. After all a social media analyst is a new role. So have a look.

Social Media Strategist for a university in USA

TO SUM IT UP: A social media analyst works for a company, any company that uses social media networks in some way.

He/she looks at HOW people interact with facebook, twitter, myspace and others.

BASED ON THIS: he/she comes up with trends and conclusions.

TRENDS: are used as a means to achieve different ends, depending on the given organization.

The data is USED STRATEGICALLY AND CREATIVELY for coming up with a plan to help the organization achieve what it wants.

FOR PR/MARKETING COMPANIES:

If the company is marketing a brand such as PEPSI, it might want to promote awareness and get more fans on its facebook page. Analysis of facebook user patterns will help the company and Pepsi to target specific groups; interact with fb users more or on a different level; come up with ways to engage people and get more exposure.

FOR MEDIA AND PUBLIC SECTOR COMPANIES:

If the social media analyst works for a media outlet such as Sydney Morning Herald, it might want to make sure that the reputation of the newspaper stays intact or that journalists know how to use social media in their work. Analysis of twitter will help journalists tap into a rich informational data base and help them utilize the tools of twitter to find sources or spread information correctly.

So that’s all I can say for now.

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University – the digital playground

As I was walking down the billion sets of stairs of UNSW it became blatantly clear to me that this place is a viral gold mine.In the nearly empty evening time campus people are scattered randomly along sides of buildings, benches and even toilets surfing the net, sending emails or skyping family members from india, russia and china. And that’s freakin awesome.

SO I had to stop and blog about it before the revelation flew out of my mind. The fact that I am now sitting down on random uni lawns, yet still effortlessly connected to the web kinda reinforces my point. I can almost feel myself entering a bizzare invisible digital air as soon as I step on campus. I can do my work anywhere, sitting or lying down, standing up or in a lecture. As a very impatient high strung, twitchy person I get really bored really fast during class. So now I can do my assessments, looking up academic articles or read the news. And I don’t feel guilty because if anything I am being more proactive and learning more than I would from the bloody lecture.

The amazing thing is I have seen incredible change, a drift to digital technology in universities that is far above what I expected. In 2006 the thought of having constant internet access in uni was highly improbable and the deficit of power plugs for lap tops killed any desire to drag one with me. Now I have an iPad which is not only light as a feather in comparison but I can also charge it practically anywhere on campus.

I just spent 3 hours engorged in a PR report at the library which has created a study space designed almost specifically for free agent internet users. Comfy chairs and long wide benches that you can climb like stairs and stretch out on. And of course power plugs galore, everywhere.

To summarise: I am just so happy that my short attention span in lectures now has a cure and always will from now on. And that I can blog my thoughts while lying down on grass.

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Hello world!

Hello Global Citizens.

I can write those words and countless more and send them out into the endless world of the web. I don’t know who will read them (if anyone), where, when and how (lying down with an iPad, or in at a uni lecture on their iPhone). That is our world now. The world of web 2.0 and social networking and random bits of information drifting in digital space. It is changing the way people interact, what they know and choose to find out, how business is done and how change happens. How Change Happens.

That is what I want to write about: Change. Change through the digital.

How the digital is used as a tool to change something, whether it is in business, politics, journalism, charity or social movements…

It is my way of making sense of this revolution and finding ways to bring about change myself.

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