What can I say, the lootings in London once again demonstrate that social media is penetrating every aspect of our lives. Both Mashable and the Guardian reported this week that looters organised themselves using the Blackberry BBM messaging service. According to both sources rioters chose Blackberry as the weapon of choice because the messaging service is free and used by a wide number of people in the UK.
Here’s a video that sums up Blackberry’s role in the riots.
So how did Mashable and The Guardian report on this?
‘London riots: Blackberry Messenger used more than Facebook or Twitter’
I’m very impressed with the layout of the Mashable webpage to the point where its more entertaining than the actual content. So I shall talk about it first!
I often read Mashable and I’m always very happy with the hyperlinks they provide within the text. It’s very relevant and interesting. The hyperlinks themselves almost tell the story in images. In this article the hyperlinked words/phrases were:
‘Blackberry’, ‘Facebook group quickly sprung up’, ‘particular post on the Facebook page’, ‘BBM’, ‘a recent study’, ‘got its hands on BBM messages directing rioters’, ‘Research in Motion’ and ‘this tweet’.
Interestingly, the ‘Blackberry’, ‘BBM’ and ‘Research in Motion’ hyperlinks lead back to Mashable’s ‘topic’ sections which give you the option to follow them to get the latest updates. I guess this is a good way to self promote with out overt…self promotion.
The social media bar on Mashable slides up and down with you as you scroll through the page meaning its never out of sight and you always have the quick option of sharing on twitter, facebook, tumbler and so on. Page itself has a three column layout where the right hand side column has interactive and static ads.
Mashable tends to regurgitate information it gathers from other news sources which also explains why it has so many hyperlinks.
‘London riots: how Blackberry Messenger played a key role’
A quote from the former deputy mayor of London is kinda evidence that reporters actually got out of the office and went to get an interview. The image supplementing the story is not stock footage (it comes from a photographic press agency) and is quite effective to communicate the action of the story.