Category Archives: facebook

Facebook Launches Check In Deals in Australia

In its ever growing hunger for advertising dough, Facebook has finally scored with Australian businesses. KFC, 7-Eleven and the Commonwealth Bank have signed up to give people deals for checking in. Here is some Fb propaganda explaining (promoting) how it works:

And here are some of the businesses doing this in Aus:

Start Up Smart and Sydney Morning Herald covered the story.

Start Up Smart

Content

‘Facebook launches check in deals in Australia’

Start Up Smart caters to small businesses, sole traders and entrepreneurs. That’s important to note because it changes the way the story is reported. Have a look at the people interviewed for the article:

1. Paul Borrud, head of Facebook for Australia and New Zealand,

2. James Griffin, of social media intelligence firm SR7

3. Facebook

Interestingly the last third of the article consists of advice Facebook gives to businesses who use the check in function to promote their services. Since Start Up Smart comes from the business point of view it seems the check in deals as an profit opportunity and does not cover the consumer point of view, making the article highly tailored and slightly biased towards supporting the initiative.

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Start Up Smart is pretty self contained in that it doesn’t hyperlink often and when it does the links tend to lead to websites of start up businesses. This article had a random link to commonwealth bank though, which is ….random.

Sydney Morning Herald

Content

‘Check in before checkout to save’

The audience is broader for SMH so there is a more general all encompassing angle to reporting this story. A range of people was interviewed including a research company that is meant to represent the users. But funnily enough no users (a.k.a. general public) were interviewed. That’s one criticism I have. Vox pops would have been sooo appropriate to include in this story. After all, it is about the user experience.

People interviewed:

1. George Patterson Y&R social media strategist Tiphereth Gloria

2. Westfield’s general manager of marketing, John Batistich,

3. James Griffin, partner with social media intelligence firm SR7

4. user experience firm Stamford Interactive director Lisa Wade

As with many tech stories, the hyperlinks are the funnest thing because they make references to other techie stuff. I got a bit over excited about the hyperlink about virtual dressing rooms. Anyway it was fun because I got to go on a complete tangent and see what this online dressing room concept is all about (I actually tried it out here!).

Important Realisation!: Even news stories are becoming a tool of social media because through hyperlinks they connect us to other people, news, places and stories. And the thing is, the author of the story gets to determine where we end up (if we chose to click on the hyperlink). Hmmm one more way to influence opinion and perspective?

Layout

The comment functionality tells the truth…that is all. As I mentioned, SMH didn’t interview the common person but in the end they didn’t have to. I read the comments on the article and they mostly consisted of irritated and bitter grouchiness. People were very cynical about the deals which they thought pretty much sucked.

 

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Facebook Studio

I remember being amazed and astounded the first time I used a chat room online. It was an almost surreal experience for a 10 year old who had never actually owned a computer and barely understood what the hell the internet was all about. But once I got it, I really got it. For about a month chat rooms were my life, and I obsessively build online friendships with people I just knew were cool and awesome. My longest online buddy went under the name of “bigdong1988”  (back then I didn’t know what ‘dong’ meant).

Now that I think of it, our relationship probably looked something like this:

In any case it was the feeling of connecting with a stranger that I liked, but more than that it was having a link to the rest of the world.

Compare that to now. Compare that to the level of connectivity Facebook provides for its users. And now, taking it up by more than a notch Facebook is pulling in the world of business into the conversation.

Facebook in its infinite wisdom has decided to launch Facebook Studio, a stand alone community site where ad agency creatives can share ideas, comment on campaigns and learn what it takes to create a successful page for a brand.

Why?

Facebook is trying to entice a new generation of advertising executives to tap consumers’ emotions through social advertising.

By strengthening its relationship with ad agencies and teaching them how improve their results, Facebook hopes these agencies will push their brand clients to spend more on Facebook’s own marketing and advertising services. Here’s a little piece of their persuasion.

What Facebook Studio allows

•    Ad agencies can display their work
•    Host live events for advertisers
•    Browse a collection of work that represents some of the best marketing on Facebook.
•    Agencies can create their own campaigns on the site,
•    Sort through a directory of agencies: which will include pictures, videos, summaries of campaigns
•    Enter a contest for the best Facebook campaign.

Why do I care?

It’s just fun to watch. No, seriously. Go on it. Campaigns are presented as short videos and since its an international platform you get to see the weird stuff companies all around the world are doing.

It’s also like a game. You can try out the stuff they’ve created. For example (my favourite) The Altoids Curiously Strong Awards.

Click on ‘visit’ button under the video and it will take you to the facebook app. Try it out for yourself.

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Writing Digital Resumes

There is so much written about the art of resume writing. How to make it sound good, how to emphasize the good and tuck the bad under the carpet. Which verbs are the most effective, which ones are not. What duties to describe, how to phrase achievements and boast without boasting. Whether to provide references/date of birth/extra curricular activities or hide them to avoid bias from the interviewer. Blah blah.

What no one seems to get told about now, is that the most awesomest pedantically written resume will result in zilch if the writer of the said resume has a shitty facebook page or an inappropriate Twitter account. For example a seemingly able female psychiatrist didn’t get a job after the recruitment agent saw indecent photos of her on facebook (here’s the article). Fast Company even offers you tips on how to sensor your social media when you’re job hunting…just in case.

Think I’m exaggerating? Think again:

Because that is what’s going to be looked at by employers now and in the future. Hell it might even become a compulsory slot in the application process “please provide fb and twitter account details”. So just as in all other areas of our lives its time to adapt and innovate, especially as users of digital.

This guy agrees with me:

To counterbalance the horror of social media self censoring you can spice up your resume with the joy of digital creativity.

I get particularly twitchy and irritable when I have to write a really dry application for anything (probably because I’ve applied to so so many random things in my life). That’s led me to stop giving a f*_*k  start being creatively free.

For example in my application to the Peace Conference of the Youth in Japan, I decided to push interactivity.

In other words I did what I do in my blog posts (and what countless websites do) and attached a heap of hyperlinks to illustrate what I’m talking about. It is possible that my application will thrown out in disgust because I dared to do something unexpected and disturbingly different to the application instructions. But I figured I have the right to some creativity after having to suffer the torture of application questions like,

“What are your main interests under the present social situation?  Why?”

I mean, c’mon, WHAT DOES THAT EVEN MEAN?

Anyway as I toiling away, writing, finding examples and hyperlinking them into the text, I realized that I was having fun. I was also reaching out to the people who will (hopefully) read my application, in a way that made my application more relevant and alive to them. I was giving them more reasons to keep reading by  engaging them on a deeper level.

If I had more time I would have made a YouTube video to include in that application. Just to make it clear, I exist, this is who I am, these are my passions and skills.

Think about it. It’s the perfect way to sell yourself. You have all the control. You can edit, do a 1000 takes until you get it right. The same with the text. Unlimited attempts. Hyperlink this, double check relevance. Delete or retain. So simple.

To conclude:

  1. Use social media responsibly
  2. Innovate your resume

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