I remember being amazed and astounded the first time I used a chat room online. It was an almost surreal experience for a 10 year old who had never actually owned a computer and barely understood what the hell the internet was all about. But once I got it, I really got it. For about a month chat rooms were my life, and I obsessively build online friendships with people I just knew were cool and awesome. My longest online buddy went under the name of “bigdong1988” (back then I didn’t know what ‘dong’ meant).
Now that I think of it, our relationship probably looked something like this:
In any case it was the feeling of connecting with a stranger that I liked, but more than that it was having a link to the rest of the world.
Compare that to now. Compare that to the level of connectivity Facebook provides for its users. And now, taking it up by more than a notch Facebook is pulling in the world of business into the conversation.
Facebook in its infinite wisdom has decided to launch Facebook Studio, a stand alone community site where ad agency creatives can share ideas, comment on campaigns and learn what it takes to create a successful page for a brand.
Facebook is trying to entice a new generation of advertising executives to tap consumers’ emotions through social advertising.
By strengthening its relationship with ad agencies and teaching them how improve their results, Facebook hopes these agencies will push their brand clients to spend more on Facebook’s own marketing and advertising services. Here’s a little piece of their persuasion.
What Facebook Studio allows
• Ad agencies can display their work
• Host live events for advertisers
• Browse a collection of work that represents some of the best marketing on Facebook.
• Agencies can create their own campaigns on the site,
• Sort through a directory of agencies: which will include pictures, videos, summaries of campaigns
• Enter a contest for the best Facebook campaign.
Why do I care?
It’s just fun to watch. No, seriously. Go on it. Campaigns are presented as short videos and since its an international platform you get to see the weird stuff companies all around the world are doing.
It’s also like a game. You can try out the stuff they’ve created. For example (my favourite) The Altoids Curiously Strong Awards.
Click on ‘visit’ button under the video and it will take you to the facebook app. Try it out for yourself.