Category Archives: creative media agency

Facebook Studio

I remember being amazed and astounded the first time I used a chat room online. It was an almost surreal experience for a 10 year old who had never actually owned a computer and barely understood what the hell the internet was all about. But once I got it, I really got it. For about a month chat rooms were my life, and I obsessively build online friendships with people I just knew were cool and awesome. My longest online buddy went under the name of “bigdong1988”  (back then I didn’t know what ‘dong’ meant).

Now that I think of it, our relationship probably looked something like this:

In any case it was the feeling of connecting with a stranger that I liked, but more than that it was having a link to the rest of the world.

Compare that to now. Compare that to the level of connectivity Facebook provides for its users. And now, taking it up by more than a notch Facebook is pulling in the world of business into the conversation.

Facebook in its infinite wisdom has decided to launch Facebook Studio, a stand alone community site where ad agency creatives can share ideas, comment on campaigns and learn what it takes to create a successful page for a brand.

Why?

Facebook is trying to entice a new generation of advertising executives to tap consumers’ emotions through social advertising.

By strengthening its relationship with ad agencies and teaching them how improve their results, Facebook hopes these agencies will push their brand clients to spend more on Facebook’s own marketing and advertising services. Here’s a little piece of their persuasion.

What Facebook Studio allows

•    Ad agencies can display their work
•    Host live events for advertisers
•    Browse a collection of work that represents some of the best marketing on Facebook.
•    Agencies can create their own campaigns on the site,
•    Sort through a directory of agencies: which will include pictures, videos, summaries of campaigns
•    Enter a contest for the best Facebook campaign.

Why do I care?

It’s just fun to watch. No, seriously. Go on it. Campaigns are presented as short videos and since its an international platform you get to see the weird stuff companies all around the world are doing.

It’s also like a game. You can try out the stuff they’ve created. For example (my favourite) The Altoids Curiously Strong Awards.

Click on ‘visit’ button under the video and it will take you to the facebook app. Try it out for yourself.

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Filed under communication, creative media agency, digital media, digital technology, facebook, social media, strategy

Social Media Analyst- A Brand New Job on the Market

At one of my media lectures the term “social media analyst” innocently uttered by a media savy lecturer (Kate Crawford) floated around the class, causing confusion and chaos. Most people had never heard the term. Some (like me) have, but were left with only a vague idea of what it means. One girl said she was working as one.

It’s not surprising. After all a social media analyst is a new role. So have a look.

Social Media Strategist for a university in USA

TO SUM IT UP: A social media analyst works for a company, any company that uses social media networks in some way.

He/she looks at HOW people interact with facebook, twitter, myspace and others.

BASED ON THIS: he/she comes up with trends and conclusions.

TRENDS: are used as a means to achieve different ends, depending on the given organization.

The data is USED STRATEGICALLY AND CREATIVELY for coming up with a plan to help the organization achieve what it wants.

FOR PR/MARKETING COMPANIES:

If the company is marketing a brand such as PEPSI, it might want to promote awareness and get more fans on its facebook page. Analysis of facebook user patterns will help the company and Pepsi to target specific groups; interact with fb users more or on a different level; come up with ways to engage people and get more exposure.

FOR MEDIA AND PUBLIC SECTOR COMPANIES:

If the social media analyst works for a media outlet such as Sydney Morning Herald, it might want to make sure that the reputation of the newspaper stays intact or that journalists know how to use social media in their work. Analysis of twitter will help journalists tap into a rich informational data base and help them utilize the tools of twitter to find sources or spread information correctly.

So that’s all I can say for now.

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