Monthly Archives: October 2011

Digital Gifting Culture

Giving gifts to acquaintances and people we don’t see often is  a pain in the ass. Am I spending too little/too much? Are they going to hate it? Do I care?

As with everything these days, there is a digital solution to the problem. Which is exactly what Fast Company has written about…

Fast Company

‘Present Perfect: Why Gift-Giving Sites Are Having Their Groupon Moment’

Content

The article talks about a new startup called ‘Giftiki‘ that allows everyone to chip in for a present (digitally of course) and the total amount is then given to the recipient who can then buy what they want themselves.

The angle the article takes is that the buying experience has changed profoundly online and that consumers are open to new ways of thinking when it comes to online spending. In a way sites like Giftiki provide a unifying experience for the users who know that their contribution will make a difference to the final result.

So basically Giftiki is capitalising on the digital trend for collaboration. Collaboration online has exploded alongside social networking, social gaming and the phenomenon of sharing…everything.

Layout

I’ve already written extensively on the layout used by Fast Company. I like it. It’s not too heavy on hyperlinks yet they support the content just enough. Visually its also very comprehensive. There are two images embedded in the article, both of which are relevant (one is a visual of gift boxes as the intro image) while the other is a snapshot if the Giftiki site.  I do like their invitation to “chat about this news” with the reporter who wrote it and with Fast Company. Two hyperlinks take you to the twitter page of the publication and the reporter.

Very convenient.

I leave you with a little video of the Giftiki team…in case you were wondering what intelligent and fascinating people made it happen.

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Filed under digital technology, digital thoughts, entrepreneurship

Commemorating Steve Jobs

Before Steve Jobs passed away I had only a vague understanding of his contribution to the way we consume technology today. Of course I knew that Apple = Steve Jobs but I hadn’t much insight into what he created or how he relied on his intuition and refused to conduct consumer research.

Which is why I really enjoyed reading Techland’s article ‘Apple: Steve Jobs Has Died’ . It provided a lot of external information through hyperlinks that helped to paint a very clear picture of Steve Jobs as a man, an entrepreneur and a business visionary.

Techland

‘Apple: Steve Jobs Has Died’

The article began with an large image of Job and a social media toolbar right underneath (which is a layout I haven’t seen before). The toolbar was especially bold and clear (maybe they wanted to uber promote the sharing of this article?).

The article contained a brief summary of the announcement of Jobs’ death as well as statements issued by influential people in the industry and public figures which included Barack Obama, Mark Zuckerburg, Founders of Yahoo, Pixar, Twitter, Dell and Google.

I really enjoyed reading what different people had to say about Jobs because it gave me a better idea of what kind of person he was and what it was that made him special and successful. As well as providing different perspectives the article did an awesome job of compiling relevant and interesting info about Jobs and his work. There was a total of eighteen links which included images, videos, old Time articles from 10-15 years ago, predictions for the future of Apple, the products that defined Jobs, feature articles, opinion pieces and even analysis of tweets about Jobs’ death.

I particularly liked the ’10 Products that Defined Steve Jobs’ Career’ link. I found it the most useful because it was image heavy and accurately summarized the progress of Apple computers. This article also had a hyperlink to related info on each of the ten pages of representing the 10 products.

Overall I really like the style and the content of Techland. Its quite simple but well structured and very informative. Each article serves as a gateway to a number of other articles which may or may not link back to it. Like a spiderweb.

And thanks Techland for helping me learn about Steve Jobs! 🙂

 

I leave you with this lovely video tribute.

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Filed under digital technology