Giving gifts to acquaintances and people we don’t see often is a pain in the ass. Am I spending too little/too much? Are they going to hate it? Do I care?
As with everything these days, there is a digital solution to the problem. Which is exactly what Fast Company has written about…
The article talks about a new startup called ‘Giftiki‘ that allows everyone to chip in for a present (digitally of course) and the total amount is then given to the recipient who can then buy what they want themselves.
The angle the article takes is that the buying experience has changed profoundly online and that consumers are open to new ways of thinking when it comes to online spending. In a way sites like Giftiki provide a unifying experience for the users who know that their contribution will make a difference to the final result.
So basically Giftiki is capitalising on the digital trend for collaboration. Collaboration online has exploded alongside social networking, social gaming and the phenomenon of sharing…everything.
I’ve already written extensively on the layout used by Fast Company. I like it. It’s not too heavy on hyperlinks yet they support the content just enough. Visually its also very comprehensive. There are two images embedded in the article, both of which are relevant (one is a visual of gift boxes as the intro image) while the other is a snapshot if the Giftiki site. I do like their invitation to “chat about this news” with the reporter who wrote it and with Fast Company. Two hyperlinks take you to the twitter page of the publication and the reporter.
I leave you with a little video of the Giftiki team…in case you were wondering what intelligent and fascinating people made it happen.