At one of my media lectures the term “social media analyst” innocently uttered by a media savy lecturer (Kate Crawford) floated around the class, causing confusion and chaos. Most people had never heard the term. Some (like me) have, but were left with only a vague idea of what it means. One girl said she was working as one.
It’s not surprising. After all a social media analyst is a new role. So have a look.
Social Media Strategist for a university in USA
TO SUM IT UP: A social media analyst works for a company, any company that uses social media networks in some way.
He/she looks at HOW people interact with facebook, twitter, myspace and others.
BASED ON THIS: he/she comes up with trends and conclusions.
TRENDS: are used as a means to achieve different ends, depending on the given organization.
The data is USED STRATEGICALLY AND CREATIVELY for coming up with a plan to help the organization achieve what it wants.
FOR PR/MARKETING COMPANIES:
If the company is marketing a brand such as PEPSI, it might want to promote awareness and get more fans on its facebook page. Analysis of facebook user patterns will help the company and Pepsi to target specific groups; interact with fb users more or on a different level; come up with ways to engage people and get more exposure.
FOR MEDIA AND PUBLIC SECTOR COMPANIES:
If the social media analyst works for a media outlet such as Sydney Morning Herald, it might want to make sure that the reputation of the newspaper stays intact or that journalists know how to use social media in their work. Analysis of twitter will help journalists tap into a rich informational data base and help them utilize the tools of twitter to find sources or spread information correctly.
So that’s all I can say for now.